As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR.
A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been working on to help make your GDPR preparations simple and fast.
Today, I’m excited to announce that those tools—including GDPR-friendly forms and an easier way to manage your contacts’ data—have started rolling out to MailChimblog.mailchimp.com/gdpr-tools-from-mailchimpp users, and will be available to everyone within a few days.
Under the GDPR, consent is required for each distinct use of a contact’s personal data, unless you’re able to rely on another legal basis. The law says that pre-ticked boxes (along with silence and inactivity) do not count as consent, so you’ll need signup forms that make it easy to collect the permission you need.
But don’t worry; our new GDPR-friendly forms make it easy to obtain (and record) the consent required under the GDPR.
And because these new features are built directly into our hosted, pop-up, and landing page forms, you don’t have to compromise on design.
The GDPR permission fields behave just like the other fields in your signup form, so you can use the information they collect to build segments and filter your contacts based on who has—or who hasn’t—checked the appropriate box and opted into receiving a certain type of communication from you.
If you’ve previously obtained consent from your contacts in a manner that complies with the GDPR, there’s no need to ask for their permission again. But if you’d like a fresh bill of consent from any of those contacts to demonstrate that you’re in compliance with all of the new law, you can send a re-permission email to your list.
We’ve created a new template (along with editable suggested language) to help simplify this process for you, and if you need additional tips, we’ve got you covered.
MailChimp is entrusted with the data of millions of people, and it’s critical that we preserve that trust by protecting the information we process.
The GDPR provides individuals with expanded rights regarding the use of their personal data, including the right to request its deletion. And with MailChimp, it’s quicker and easier to address data requests from your contacts—there are no cumbersome processes or long wait times while someone else handles the requests for you.
Here’s how we’re helping you manage your contacts and their information.
The GDPR is going to impact businesses all over the world and will take some effort on your part to get ready, but ultimately it will help you develop a more trusting relationship with your contacts—and it should help improve your email deliverability, too.
The GDPR takes effect on May 25, 2018, but there’s still time to prepare. Log into your account today and turn on GDPR fields for your signup forms.
The GDPR, or General Data Protection Regulation, goes into effect on May 25, 2018, in the European Union and regulates how EU personal data can be collected, used, and processed. For more details, check out our helpful FAQ and GDPR guide.